i Advance Senior Care
From: Paige Cerulli
Seeking senior care community representatives to speak about staff training and upskilling
Suggested angles
How to structure competency-based training programs that address the specific skill gaps in direct care roles—from dementia care techniques to fall prevention—rather than one-size-fits-all approaches
The business case for investing in staff upskilling: retention rates, reduced turnover costs, and improved resident outcomes that can be measured and reported to boards and stakeholders
Overcoming practical barriers to training implementation in senior care settings, such as scheduling around 24/7 operations and ensuring frontline staff have time to develop new skills without compromising care delivery
Position your organization as addressing the real operational challenge of how senior care communities can upskill staff while maintaining daily care standards—a specific pain point for i Advance Senior Care's audience.
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