soccer business strategy
From: Greg Kahn (@greghkahn)
⚽️CALL FOR SPEAKERS⚽️ The Global Game Summit - the largest B2B summit during the World Cup for men’s and women’s soccer is now accepting speaker requests. Prudential Center, Newark, NJ - July 15 2026 As a curated, full-day summit, the 2026 program will focus on key forces
Suggested angles
The 2026 World Cup expansion to 48 teams creates new revenue streams for leagues and clubs—breaking down how federations and franchises should restructure sponsorship and media rights negotiations before the tournament
Women's soccer viewership surged 38% in 2023 but monetization lags behind men's play—share concrete strategies for sponsors and broadcasters to bridge the commercial gap during a dual-tournament summer
Host country infrastructure investments (stadiums, training facilities, transportation) will shift competitive advantages between MLS clubs and international players—analyze how teams should adjust roster and recruitment strategies pre-2026
Position your expertise around the specific business disruptions the 2026 World Cup expansion creates for soccer's commercial ecosystem, not the sport itself.
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