interior design trends
From: Eve Smallman (@eve_smallman)
Sorry, one more! I'm also looking for interior designers to comment on the invisible kitchen trend, explaining what it is, why it's popular, and how to style it for @HouseBeautiful. Comments by 2pm to eve.smallman@hearst.co.uk please. TIA! #journorequest
Suggested angles
Explain how invisible kitchens work by concealing appliances and cabinetry behind flush paneling and matching finishes, and why this appeals to open-plan living where kitchens are now visible gathering spaces rather than hidden work zones
Address the practical styling challenge: how to maintain functionality and workflow in a kitchen where visual cues are minimal, including strategic lighting, hardware placement, and organizational systems that House Beautiful readers can actually implement
Position invisible kitchens as a response to maximalist fatigue and social media oversaturation—clients want serene, clutter-free homes that photograph well while maintaining high-performance cooking spaces
Position yourself as someone who has designed invisible kitchens for real clients and can speak to both the aesthetic appeal and the practical design decisions House Beautiful readers care about.
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