AdBuzzDaily

DTC brands are shifting from customer acquisition cost obsession to unit economics and repeat purchase rates—AdBuzzDaily readers need to understand why paid social CAC metrics are becoming less relevant than LTV calculations

The consolidation wave: smaller DTC brands are getting acquired or partnering with larger players because standalone unit economics have deteriorated—this structural change affects how brands should allocate marketing budgets today

Attribution modeling is broken for DTC—brands can no longer rely on last-click attribution when customers touch 5+ channels before converting, forcing a reckoning with how performance marketing budgets are actually measured